Archive for category Marketing
200 million of us are on twitter, with a reported 30%+ following at least on major brand. That percentage is rising. Until now, we have seen the organic (read: advertising agencies) results of major companies efforts.
Twitter launched a well documented ad platform a year ago to sell promoted tweets. Last month those tweets began show up at the top of your timeline as advertisers now pay a hefty sum to get in front of you. Discussions of the “downfall of twitter” aside, Ive been curious to see who in the Real Estate space adopts the new ad format first. Typically, early adopters are on the bleeding …err… cutting edge of more than just advertising. This move (pun intended) will be telling.
While logged into my “other” twitter account for an upcoming event ( @rebcKC ) I was pleased to find my answer. In a non fact checked study, industry giant Zillow is officially the leader in twitter advertising. Well Done Zillow!
Would you take the bait? Would you click the promoted tweet?
I dont clip coupons, buy Groupons or save direct mail. I feel like that’s the norm. But Zillow is banking on demographic and geographic, market centered rapid fire 140 character tweets and follow suggestions paying off. Zillow must know something and they must have invested a ton.
I clicked it.
All the marketing efforts of zillow on twitter worked, and got me to click “follow”.
Then the remarkable, astonishing and amazing non-advertising organic twit-suggestion occurred: “You Might also want to follow Trulia”
Do you think Zillow had this in mind?
Finch Mktg just launched EasyVT the virtual tour app for apple iphone. Realtors may photograph a listing, select a virtual tour vendor and EasyVT automatically uploads the content all from their iphone.
Crisp 5 megapixel photos look fantastic from my iphone 4 and my apple 3GS cranks out great looking content as well.
Finch Mktg Head Developer Kevin Mitts created a simple to use but very powerful tool. Currently we are focused on looking for any outstanding issues. We are hunting for bugs before we make a loud launch – so consider this the soft launch.
Feel free to try EasyVT since it is FREE. Just Click the link below to download to itunes. In return, just give us some feedback or like us on facebook!
EasyVT got a shot of adrenalin in the past two weeks boosting the sending speed of content, yet the process resulted in delaying launch a bit.
This is overall good news as it improves the user experience.
I’m excited to show off the cool new iphone app for real estate agents at Real Estate Bar Camp New Orleans and the National association of Realtors Conference and Expo.
Its only a matter of time till launch and I’m counting down the days.
A Virtual Tour can take many forms and look very different in the minds of buyers and agents in different regions. How do you want to portray your listing and your brand?
There has never been a larger range of quality in online real estate marketing. On the lower end of the spectrum, many agents take a few mls photos and create a slide show. On the high end agents will pay professional photographers and TV crews to come in at night and film the sunset over the listing.
Buyers expectations are changing as well. Three years ago 10 photos of the listing set the listing apart from the competition as a premium listing. Today most buyers seem to expect to see very detailed information about the listing including photos, video and a floorplan. 20 plus quality photos has become the norm.
A recent survey showed that Buyers most want to see photos first, FloorPlans Second and video third.
If you are trying to attract buyers, There are a few appraisers and engineers out there that you can hire to sketch the floorplan of your listing. You may also spend a heap of money on a high end photographer.
There is a simple solution. You can hire the Services of FloorPlanOnline. The FPO service provider will photograph and measure your listing, and create a top of the line Virtual Tour including an interactive floorplan. I know of no other single property website that delivers such a quality representation of the property.
Im not alone in my analysis of the high quality of FloorPlanOnline. Here are a few other takes:
StarPower, the organization of the top 1/2 of 1% of agents Included FloorplanOnline as its 14th recommended supplier. Sue Addler, the top agent in New Jersey, and current Star of the month, Uses FloorPlanOnline on her listings.
“This has been the best value and service I have leveraged in my Real Estate Career” -Tami Garneau
TechSavvyAgent recently highlighted FloorPlanOnline in a Video interview – calling FPO “Very Tech Savvy”.
FPO has been recommended by real estate guru Barbara Cochran on the Today Show.
Mike Muller Highlighted FPO 2.0 in his weekly Radio Show “the m files”
FloorPlan Online is a recommended tool in the Real Estate tool book “My Blue Goose”.
FloorPlanOnline is simple, effective and affordable. Visit www.FloorPlanOnline.com to register for free. Since its not subcritpion, there is no long term contract – just pay per tour to try it out.
Full Disclosure: While I firmly believe in the product and service, I’m biased on this topic, as I’m the Marketing Director For FloorPlanOnline.
My wife loves Groupon. 2-3 times a week I get a groupon update from her like “Piano & guitar lessons at 60% off, that’s a great deal and you could use some lessons”…. What ever, I play guitar like a rock star.
The success of Groupon got me thinking that we should not screw around with “little” discounts. So now’s the time when I try a deep (read painfully deep) discount to move the dial.
Here’s the informal Video Plug I made for FloorPlanOnline this morning in my backyard. I’m placing it in several specific locations, Posterous, Active Rain etc. Ill be tracking the click thru, & how frequently the code will be used in one week. Like Groupon, its a 50% coupon – an amount I’ve never done before.
Happy Friday the 13th from FloorPlanOnline – Use this 50% off Coupon Code on the Self Service Photo Tour before time runs out.
Its Simple. You take the photos of your real estate listing and upload them to FloorPlanOnline. Enter the code “PhotoTour” to receive the discount. Self Service Photo Tours Only. Its a one time use Code that will work until Friday the 13th is over!
FloorPlanOnline creates Premium Real Estate Marketing Websites and Virtual Tours for Top of the Line Realtors.
FPO Tours are Simple, Effective and Affordable.
This was my first time at a Star Power Conference and my first time in Nashville TN. What a cool (Read HOT) town!
Thanks to Nashville expert and National TV personality Brian Copeland (@nashvillebrian) I had the hot tips on where to eat via Twitter. The best was Mad Donnas. I give it 4.5 stars – the same number of stars you could see at any given moment at the Star Power Convention.
A “Star” is selected and crowned each month. Next months Star is FloorPlanOnline customer Sue Adler (@sueadler) I believe there are around 200 current stars, with most of them at the event. Typically Stars are the top 1/2 of 1% of agents nationwide. They sell tons of listings, make tons of money and in my experience are very approachable, humble and willing to share information with their competition. How cool is that? Also willing to share and help people was former real estate agent and the events Headliner Dave Ramsey Dave’s talk was inspirational, helpful and entertaining.
The Event, classes and hallway conversations included talk about Marketing, technology and how to grow business in today’s social online market. There were cool people to chat with around every corner. Ive long admired Chris Smith (@techsavvyagent) who walked up to our booth and was so impressed with FPO 2.0 he recorded an interview with me on the spot!
Below, check out my brief review of the event that includes photos and video. The video was created on my iphone using the cool ReelDirector app.
This seems to be a sign of the times.
Ive seen many agents that are not embracing technology with open arms who believe that they are so far behind there is no way to catch up. Its simply an overwhelming task.
This might be true for a few – But not you. You after all, are already reading a blog. (and a cool one I might add)
For the majority, there is hope. They can improve and grow using new tools and methods. Those in the middle of the road can climb higher with even one new trick or tool.
Here are a few Tips to help the Technology Timid Real Estate Agent Gain Altitude
a) Dont do it all. Do one Marketing / technology / web 2.0 thing well, master it, then add more.
b) Read and Listen. Before you jump into blogging, read several blogs each day – for a month or two.
c) Rely on more than one source. Google it, ask people, start conversations online and in person.
By the way – You can make your own sign just like this HERE