Archive for category Social Media

The Screaming Vulture Sales Attack Works

Last week I went shopping for 2 new pair of glasses at xyz store.
Select the frame, pay and leave.  I’m a guy, that’s how I shop.  (rather, that was the plan)

Unknowingly, I had innocently walked into a marketing trap.
Selecting the frame could be difficult – but I’m pretty simple, so this was easy. It took five min.
That was more than enough to spring the trap.

sales vulture in marketing

Vulture Photo Credit Teunie Polak / Trek Nature

First I got stuck with the “upgrade” pitch – you know the one.  Anti scratch coating, is the best, blah blah, You should get the destruction or dismemberment insurance.  “No thanks” I declined.
With a raised tone she persisted with pressure- you will see better at night with the anti glare… “Thats ok, no than…”

I was cut short –

Screaming like a bottle rocket from above a sales vulture swooped in with horror stories about helpless clients with broken glasses.  She went for the kill; From under her desk she pulled a baggie with a dog chewed pair as proof.
“This could happen to you.” She said with a glare in all four of her eyes.

I gasped for air – I had been pounced on like prey. The “double eyeglass fear sales attack” had me surrounded.  (I think they snuck up on my blind side)
“Anti glare could save you and your family when driving at night”
They tore into my sense of decency, ripped at my fiscal concerns and then offered an upgrade as the only salvation.

It was a fight.  Me vs The screaming attack sales vulture.

I declined.   In that moment of shock, I was able to escape.

I ran away, vowing never to do business with them again.

In the end, I got my new shades.  They were a great deal, fair quality and fast.

There are lots of products sold with fear and scare tactics.  Fear sells, however, I strongly dislike this tactic.

Educate clients and help them make an informed decision.   If you provide information not otherwise available, you create value and build trust.  Become a trusted reference, not a screaming sales vulture.


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Kansas City Real Estate Bar Camp

No Mosquitos or Flashlights and the Bar opens at the end of the day – So Why name it Real Estate BarCamp?

ReBarCamp Kansas City REBCKC REBC kcBar Camps are a national phenomenon where people gather to discuss and share ideas and tools to help everyone grow and learn. The focus of this event is Real Estate Marketing, Social Media and Websites.  Its referred to as an UnConfrence. No Suits, No Sales Pitches. They are fantastic events.

I was suckered – er… volunteered to host REBarCampKC and have been fortunate to work with a great team of other Real Estate Gurus from around the Kansas City Metro.

This event will Sizzle! We expect to draw from St. Joe, Springfield, Columbia and St Louis in Missouri – Topeka, Wichita, Lawrence  and Manhattan in Kansas.  There will also be a national influence, as top marketing and social media RE people will fly in from both coasts, Texas, Minneapolis and Nashville.  We need to show these folks a good time here in KC.

Want to attend? You don’t need to pay for a ticket – but you do need to RSVP as we have limited room.  Check out the Website for more info and to RSVP.

Help Sponsor or Volunteer – The event is run by and for the Real Estate community here in KC!  We are already half way to our Funding Goal – so the event will rock.

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The Airport is a Person.

I shouldn’t have done it, but did.

Kansas City has a very easy to use medium sized Airport that is in the middle of nowhere. Like many, I get to spend lots of quality time at this modern transportation hub. While waiting on a flight to Atlanta for ReTechSouth, The Public Address system was droning on… “Please Report unattended bags”. “Amanda Hugandkiss to the White courtesy phone”. You know,the normal background noise. But then I was caught off guard. The Flat PA system voice said “Follow KCI on Twitter, @KCIairport and friend us on Facebook”.

KCI on Twitter social media

The airport is @KCIairport on Twitter.

Over the PA system? That bugged me. It seemed very George Orwellian. Big Brother was telling its people where to obtain taxi service and to follow them on Twitter. Every 7 min the message was replayed. Using the The Public Address system to a captive audience to gain followers is a bit over the top.
So that’s essentially what I tweeted.

That was a Mistake.

Twitter is a type of PA – My semi rude tweet was blasted out there. Just as the captive audience had been told to follow KCI on Twitter over the PA – in the same way I publicly addressed my dislike for their method. Then it got personal. The airport – it / he/ she / they / @KCIairport started following me. They engaged me. They were nice.

It was an ah-ha moment for me. A Place, is now a person…wow. It may be easy for you to grasp, but that’s hard for me to get my head around. Do we have to treat every THING like a PERSON?

Social media photo from twitter

The Empty Delta Flight.

Two weeks ago I was with the family and delayed and frustrated while transferring planes in Detroit. The Delta Airlines flight crew was not around. While entertaining my daughter we looked out the airport window at our Delta plane sitting in the sun with no crew. The empty Plane was older, and missing some paint on the nose cone. In fact, it looked the opposite of “Shiny and new”. I photographed the plane. The tweet with the photo said: “Dear Delta, Our Plane needs a crew and a paint job.” I uploaded the remark and pic to twitter and facebook too.

I shouldn’t have.

When on Twitter, should we all talk nice from our work related accounts? Frequently that means puppy dogs and rainbows, not religion or politics. But now it may also mean don’t call out corporations or things or places thinking inanimate objects – such as corporations or airports are immune. They are people doing their jobs. My negative opinions are not said and forgotten – they stick around, and reflect back upon me.

On the flip side – if your business is not listening to or participating in social media you are ignoring the conversation. You have decided to turn your back on those customers.

But even as a satisfied customer – not one who complains often and knows better, I was willing to open up with my displeasure on twitter. Your happy clients are providing you valuable live testimonials about your service and products. What could you do with live testimonials? What could you do to help resolve an issue to prevent a boil over?

For the record – Delta sent me an apology letter with free miles. KCI no longer broadcasts “follow KCI on Twitter” via the PA, and I have learned first hand that places and corporations are people.

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Teach-Tech Trip

Marketing Rock stars from around the Midwest and the Nation gathered in St Louis Last week.  I had a great time working with colleagues  covering basic marketing and branding, to advanced social media tools  at ReBarCamp.

Death of the Virtual Tour” was the title of the conversation I moderated in the first hour.  The agents and brokers told me about how important it was to use a simple virtual tour that worked well and was easy to use.  They also wanted clear non distorted photos.  The consensus was that the term “Virtual Tour” is vague, and can be misleading – but sellers demand or request a tour 9 out of 10 times.

Chris Drayer teaching twitter social media class

The Schedule for BarCamp

The Twitter 101 class is always fun to teach.  Some people will defend twitter to the grave while others try to attack it and beat it down.

The fact that People get emotional about technology is just an amazing trend, and I like to embrace the excitement one way or the other.  It tends to create a spirited class.

Frequently there is someone sitting to the side who says “I dont care that you just sold a house” and I respond  “Thats cool, so dont use twitter”.  – Its that simple, if you dont like a technology, feel its invasive or not a good fit – why use it?

Technology SHOULD help you.  If you find that it is cumbersome and not helpful in any way – you should remove that technology from your day to day use.

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ReBarCamp, Real Estate Un-Confrence

REBCSTL rebar camp st louis real estate marketing

On Monday June 14th the City of St Louis is lucky to host its first ReBarCamp.

You should come – Its an Ad Hoc gathering of Real Estate professionals, Marketing and Social Media experts who help each other learn and grow their online tools and presence.  Its the kind of thing that gets me giddy.

The plan is to be getting into St louis Sunday afternoon to set up the event and join other regional marketing friends for the Sunday night Tweet up at Ameristar Casino. (all are welcome) #rebcstlTU

At the event Monday, I plan to talk about Authenticity in social media, listening and engaging with good content and other cool stuff. More than anything I want to listen to peoples experiences with web 2.0 & social media marketing.

The event is Free – (including breakfast, lunch and cocktails) so if you want to make the trip or are near St Charles / St Louis area register now and join us Monday!

Ive been lucky to attend many REBAR camps including the first in San Francisco.  I got my feet a bit more wet Volunteering at San Diego in November, and Soaked up the sun in Phoenix this spring. I highly recommend volunteering at one of these events.  It was a great experience – but left me wanting to co host an event in the Midwest.  So I did what anyone would do – dove head first with the opportunity to co host REBCSTL in St Louis.

Im a bit anxious about STL. The goal is to learn, have  fun, educate and listen to the group.  That much Im sure will go smoothly.  Top Social Media names will be in attendance, and the venue will be packed.  At this time we are only $500 short of our funding (know a sponsor that wants to help?)  We cant ask for much more perfection.

If you cant make it, Follow the hash tag #rebcstl on twitter (or watch below here) .  If there is interest – perhaps some day we will host a similar event in Kansas City.

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Social Media Smallvolution with FPO

FPO Chris Drayer FloorPlanOnlineFloorPlanOnline has a funny and a bit of an odd History Starting with a Vacation in Denmark.   Network Solutions recently got wind of the story and interviewed CEO Kris Cone,  where they discussed our company’s origin and our current Social Media Program.

Ive been fortunate to be in the position to help FloorPlanOnline grow our Social Media presence  – and its rewarding to get this organic positive feedback.

One Section of the article is below with the link to the whole story as well.

Here is the link to the story by Steve Fisher.

How have online social media tools like Facebook, Twitter and Blogs helped you market your business?

“Social media has helped with Viral Sharing of property tours and FloorPlanOnline services. Back to the greatest challenge, the more our customers, their sellers or even buyers can share their tours, their experiences and successes about FloorPlanOnline, the more people hear about us, and we let social media do the advertising work for us. A referral is much more valuable than a cold call…and social media is the new form of referral. Our marketing person, Chris Drayer, does a lot of work on the social media sites to get our name and products out to various social media sites – Facebook, Twitter, ActiveRain (a real estate oriented blog site) and to create ”Champions” for FloorPlanOnline. Often, the more successful agents are turning to these mediums as it is a hot topic in the real estate world.

We have also been involved in several grass roots industry events that use social media to talk about the events. In addition, our tours come with built-in social media tools. Anyone can post a home tour to Facebook, Twitter, MySpace, or over 100 other “social” networking sites, by clicking our “Share” button. So now, a home seller can actively participate in the marketing of their own home by posting a FloorPlanOnline tour to their Facebook Wall so all their contacts can see their home they are selling. Same for the agent. Even the buyer can share their potential new home with their friends. So the multiplier effect takes hold, and spreads.”

Here is the link to the story by Steve Fisher.

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National Association of Realtors Mid Year Meeting

NAR mid year meetings in Washington DC.
I had a great time hanging with friends, listening to speakers and enjoying the sights.
Here is a VERY short compilation video I shot with my flip video. Trying to capture the event in 30 seconds is just impossible.

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Radio Killed the Internet Star?

Mike Mueller is the kind of guy that innovates for the common good. He talks nationwide to Realtors, Brokers and tech savy small business owners that strive to connect online. Mikes uses audio, video, photos and the written word to reach his audience with unprecedented skill.
Mike has interviewed many cutting edge minds in Social Media on his weekly Radio show – Ive tuened in many times for the educational benefits.

Mike the m files radio show on Social Media

The M Files Radio Show on Marketing and Social Media

I was honored and a bit shocked when I received a Direct Tweet from Mike inviting me on the show.

We had a great conversation on the air, and spoke about the importance of social media, WordPress, SEO and most importantly Good Content for Real Estate Folks.

We also talked quite a bit about the new User Interface, Navigation and function of FPO 2.0 – the New Format I helped develop and launch with FloorPlanOnline.

Check out the 30 min show segment Here:

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Social Media View from 10k feet – 4 Easy Tips.

It can be a daunting task – learning to fly, or learning social media.

Many have simply jumped and found their wings – Frequently this works, however there are risks.  Not everyone is ready to jump or fly right out of the gate.  That style (jump then learn) might not be for you.

Its not that you have to know it all before your start – far from it.   Understanding the basic concepts and a few rules of thumb can help to guide you safely.

Storm Cloud over Perry Lake Kansas

Know what to look for – how to spot the storm on the horizon and plan a safe route.

Ten Thousand feet gives you a good view of the lay of the land – and a general idea of how you may want to pilot your social media marketing.   So here are My 4 quick tips from 1ok feet.

4 Easy Social Media Marketing Tips

1) Listen.

2) Be polite and professional.

3) Authentic.  Don’t make up a new personality – be who you are.  (unless this clashes with #2, then stick with newspaper and phone book ads)

4) Engage with others, but don’t steal the show.

Looking for one on one assistance with your online marketing or social media?  Its easy – just Connect with Chris!

Connect with Chris

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