This seems to be a sign of the times.
Ive seen many agents that are not embracing technology with open arms who believe that they are so far behind there is no way to catch up. Its simply an overwhelming task.
This might be true for a few – But not you. You after all, are already reading a blog. (and a cool one I might add)
For the majority, there is hope. They can improve and grow using new tools and methods. Those in the middle of the road can climb higher with even one new trick or tool.
Here are a few Tips to help the Technology Timid Real Estate Agent Gain Altitude
a) Dont do it all. Do one Marketing / technology / web 2.0 thing well, master it, then add more.
b) Read and Listen. Before you jump into blogging, read several blogs each day – for a month or two.
c) Rely on more than one source. Google it, ask people, start conversations online and in person.
By the way – You can make your own sign just like this HERE
Gravity is Predictable, it is very constant and unfortunately, it limits the heights we can reach.
Your Real Estate Marketing has worked on some level -I know this because you are still in the business, you made it past 2009 and you are still making money. Perhaps you are looking to make a change. Do not abandon what has worked for you! (unless its full page color newspaper ads – then we should really talk about your long term strategy). Yet if you continue to do only what you’ve done before the results will be as predictable as Gravity.
Take Flight and gain altitude. To do so, you need to integrate a whole new dimension to your marketing strategy. Altitude is a different mindset, it uses different tools, different language and will achieve different results.
Its a matter of perspective. From up there, you can see the lay of the land, you can target a destination, and you can control your airspace. When you are above the ground, Leads turn into people – Ideas and advice is openly shared – You become a community advocate and resource, not just a realtor – and those people turn to you and your content for advice.
Gravity is holding down your marketing strategy – Take Flight with Finch Mktg and gain altitude.
Disclaimer and Plugs:
“Gravity is our Enemy” is the name of a Great bluegrass album by Cadillac Sky -Check them out! They are cool guys, and I’ve been fortunate to have played music with several former and current members of the band – and am giving them some love, and borrowing their album title for this post.
Photo Credit to graham owen gallery, Great nature photos – www.grahamowengallery.com