Posts Tagged Real Estate

The Screaming Vulture Sales Attack Works


Last week I went shopping for 2 new pair of glasses at xyz store.
Select the frame, pay and leave.  I’m a guy, that’s how I shop.  (rather, that was the plan)

Unknowingly, I had innocently walked into a marketing trap.
Selecting the frame could be difficult – but I’m pretty simple, so this was easy. It took five min.
That was more than enough to spring the trap.

sales vulture in marketing

Vulture Photo Credit Teunie Polak / Trek Nature

First I got stuck with the “upgrade” pitch – you know the one.  Anti scratch coating, is the best, blah blah, You should get the destruction or dismemberment insurance.  “No thanks” I declined.
With a raised tone she persisted with pressure- you will see better at night with the anti glare… “Thats ok, no than…”

I was cut short –

Screaming like a bottle rocket from above a sales vulture swooped in with horror stories about helpless clients with broken glasses.  She went for the kill; From under her desk she pulled a baggie with a dog chewed pair as proof.
“This could happen to you.” She said with a glare in all four of her eyes.

I gasped for air – I had been pounced on like prey. The “double eyeglass fear sales attack” had me surrounded.  (I think they snuck up on my blind side)
“Anti glare could save you and your family when driving at night”
They tore into my sense of decency, ripped at my fiscal concerns and then offered an upgrade as the only salvation.

It was a fight.  Me vs The screaming attack sales vulture.

I declined.   In that moment of shock, I was able to escape.

I ran away, vowing never to do business with them again.

In the end, I got my new shades.  They were a great deal, fair quality and fast.

There are lots of products sold with fear and scare tactics.  Fear sells, however, I strongly dislike this tactic.

Educate clients and help them make an informed decision.   If you provide information not otherwise available, you create value and build trust.  Become a trusted reference, not a screaming sales vulture.

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Virtual Tour App for Real Estate


Easy Virtual Tour apple iconReal Estate agents rejoice. No longer do you have to download photos to your computer from a camera only to upload them to your virtual tour provider.

Finch Mktg just launched EasyVT the virtual tour app for apple iphone.  Realtors may photograph a listing, select a virtual tour vendor and EasyVT automatically uploads the content all from their iphone.

Crisp 5 megapixel photos look fantastic from my iphone 4 and my apple 3GS cranks out great looking content as well.

Finch Mktg Head Developer Kevin Mitts created a simple to use but very powerful tool.  Currently we are focused on looking for any outstanding issues. We are hunting for bugs before we make a loud launch – so consider this the soft launch.

Feel free to try EasyVT since it is FREE. Just Click the link below to download to itunes.  In return, just give us some feedback or like us on facebook!

Virtual Tour Real Estate app

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Star Power: The Top Tier Realtor Conference Review


This was my first time at a Star Power Conference and my first time in Nashville TN. What a cool (Read HOT) town!
Thanks to Nashville expert and National TV personality Brian Copeland (@nashvillebrian) I had the hot tips on where to eat via Twitter. The best was Mad Donnas. I give it 4.5 stars – the same number of stars you could see at any given moment at the Star Power Convention.
A “Star” is selected and crowned each month. Next months Star is FloorPlanOnline customer Sue Adler (@sueadler) I believe there are around 200 current stars, with most of them at the event. Typically Stars are the top 1/2 of 1% of agents nationwide. They sell tons of listings, make tons of money and in my experience are very approachable, humble and willing to share information with their competition. How cool is that? Also willing to share and help people was former real estate agent and the events Headliner Dave Ramsey Dave’s talk was inspirational, helpful and entertaining.
The Event, classes and hallway conversations included talk about Marketing, technology and how to grow business in today’s social online market. There were cool people to chat with around every corner. Ive long admired Chris Smith (@techsavvyagent) who walked up to our booth and was so impressed with FPO 2.0 he recorded an interview with me on the spot!
Below, check out my brief review of the event that includes photos and video. The video was created on my iphone using the cool ReelDirector app.

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Social Media Smallvolution with FPO


FPO Chris Drayer FloorPlanOnlineFloorPlanOnline has a funny and a bit of an odd History Starting with a Vacation in Denmark.   Network Solutions recently got wind of the story and interviewed CEO Kris Cone,  where they discussed our company’s origin and our current Social Media Program.

Ive been fortunate to be in the position to help FloorPlanOnline grow our Social Media presence  – and its rewarding to get this organic positive feedback.

One Section of the article is below with the link to the whole story as well.

Here is the link to the story by Steve Fisher.

How have online social media tools like Facebook, Twitter and Blogs helped you market your business?

“Social media has helped with Viral Sharing of property tours and FloorPlanOnline services. Back to the greatest challenge, the more our customers, their sellers or even buyers can share their tours, their experiences and successes about FloorPlanOnline, the more people hear about us, and we let social media do the advertising work for us. A referral is much more valuable than a cold call…and social media is the new form of referral. Our marketing person, Chris Drayer, does a lot of work on the social media sites to get our name and products out to various social media sites – Facebook, Twitter, ActiveRain (a real estate oriented blog site) and to create ”Champions” for FloorPlanOnline. Often, the more successful agents are turning to these mediums as it is a hot topic in the real estate world.

We have also been involved in several grass roots industry events that use social media to talk about the events. In addition, our tours come with built-in social media tools. Anyone can post a home tour to Facebook, Twitter, MySpace, or over 100 other “social” networking sites, by clicking our “Share” button. So now, a home seller can actively participate in the marketing of their own home by posting a FloorPlanOnline tour to their Facebook Wall so all their contacts can see their home they are selling. Same for the agent. Even the buyer can share their potential new home with their friends. So the multiplier effect takes hold, and spreads.”

Here is the link to the story by Steve Fisher.

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Radio Killed the Internet Star?


Mike Mueller is the kind of guy that innovates for the common good. He talks nationwide to Realtors, Brokers and tech savy small business owners that strive to connect online. Mikes uses audio, video, photos and the written word to reach his audience with unprecedented skill.
Mike has interviewed many cutting edge minds in Social Media on his weekly Radio show – Ive tuened in many times for the educational benefits.

Mike the m files radio show on Social Media

The M Files Radio Show on Marketing and Social Media

I was honored and a bit shocked when I received a Direct Tweet from Mike inviting me on the show.

We had a great conversation on the air, and spoke about the importance of social media, WordPress, SEO and most importantly Good Content for Real Estate Folks.

We also talked quite a bit about the new User Interface, Navigation and function of FPO 2.0 – the New Format I helped develop and launch with FloorPlanOnline.

Check out the 30 min show segment Here:  http://areweconnected.com/the-m-files/

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