Posts Tagged Twitter
200 million of us are on twitter, with a reported 30%+ following at least on major brand. That percentage is rising. Until now, we have seen the organic (read: advertising agencies) results of major companies efforts.
Twitter launched a well documented ad platform a year ago to sell promoted tweets. Last month those tweets began show up at the top of your timeline as advertisers now pay a hefty sum to get in front of you. Discussions of the “downfall of twitter” aside, Ive been curious to see who in the Real Estate space adopts the new ad format first. Typically, early adopters are on the bleeding …err… cutting edge of more than just advertising. This move (pun intended) will be telling.
While logged into my “other” twitter account for an upcoming event ( @rebcKC ) I was pleased to find my answer. In a non fact checked study, industry giant Zillow is officially the leader in twitter advertising. Well Done Zillow!
Would you take the bait? Would you click the promoted tweet?
I dont clip coupons, buy Groupons or save direct mail. I feel like that’s the norm. But Zillow is banking on demographic and geographic, market centered rapid fire 140 character tweets and follow suggestions paying off. Zillow must know something and they must have invested a ton.
I clicked it.
All the marketing efforts of zillow on twitter worked, and got me to click “follow”.
Then the remarkable, astonishing and amazing non-advertising organic twit-suggestion occurred: “You Might also want to follow Trulia”
Do you think Zillow had this in mind?
This was my first time at a Star Power Conference and my first time in Nashville TN. What a cool (Read HOT) town!
Thanks to Nashville expert and National TV personality Brian Copeland (@nashvillebrian) I had the hot tips on where to eat via Twitter. The best was Mad Donnas. I give it 4.5 stars – the same number of stars you could see at any given moment at the Star Power Convention.
A “Star” is selected and crowned each month. Next months Star is FloorPlanOnline customer Sue Adler (@sueadler) I believe there are around 200 current stars, with most of them at the event. Typically Stars are the top 1/2 of 1% of agents nationwide. They sell tons of listings, make tons of money and in my experience are very approachable, humble and willing to share information with their competition. How cool is that? Also willing to share and help people was former real estate agent and the events Headliner Dave Ramsey Dave’s talk was inspirational, helpful and entertaining.
The Event, classes and hallway conversations included talk about Marketing, technology and how to grow business in today’s social online market. There were cool people to chat with around every corner. Ive long admired Chris Smith (@techsavvyagent) who walked up to our booth and was so impressed with FPO 2.0 he recorded an interview with me on the spot!
Below, check out my brief review of the event that includes photos and video. The video was created on my iphone using the cool ReelDirector app.